I originally used an off the shelf standard seriffed font for Eve’s logo – which is just her name – as I had seen this used on her labels. It served us through the design process but I knew I wanted to tweak it before going live. I was already lining up Andrew Lathwell in my mind and he came up with the goods once again. The great thing about having long term partners is that you get to know how each other works, but as we are both sole traders we do not need to ‘adjust’ to each other like teams do. I told Andrew that I wanted it to remain classic, but with a tiny tweak of ‘unique’ or ‘quirky’. He sent over some options and Eve and I both immediately agreed on the ‘Usherwood’ font. I then decided to embed this font on the site so I could also use it for the quotes on the Parallax sections.
We are both really happy with the final result and Eve has already had a fantastic response to her Autumn/Winter 15 collection, even getting requests from a high street boutique for stock within 24 hours! That for me is the greatest reward this job can offer, being part of someone’s first success. Watch this space for new collections and exciting updates in the future.
Eve’s kind review:
Finding someone to give my Fashion Design Website an elegant, yet unobtrusive edge was looking a little tricky in Devon, until I stumbled upon Max.
I’m a complete Techno-tard with no idea how or what I wanted from my website, and was under a time constraint to get something together for the launch of my new collection. Luckily my lack of Industry terms (referring to icons as squiggly thingies) did not phase Max, who took time to understand what I was looking for, and focus my ideas in to a practical vision. He also used his considerable expertise in the area to create something that would work on touch screens (extremely important in retail) and something I had not even considered.
This vision was developed really quickly, with a significant amount of hand holding, and free insight to web marketing from launch. Artistically speaking I think I only contributed the accent colour, the rest was perfect from inception.
I have nothing but praise for every aspect of the Pig Farmers work. The final outcome exceeds all my expectations.The website is stylish, offering an elegant backdrop which makes my designs look incredible. It’s intuitive, easy to navigate, and super modern. I’ve had so much positive feedback for the site, and to say that it has transformed my business would be putting it lightly.