Cat Stretch Pilates

Sarah started talking to us about her new business idea whilst still carrying out her training, so by the time she was a qualified Pilates instructor and looking to start her classes, – she had a logo and branding all done and ready to go.

Having previously helped me out, I called on my son Harvey to create a logo for Sarah along with a colour palette to use in all her on and offline marketing. The ‘stretching cat’ logo is all Harvey’s work from the original concept, through to the font and the palette used. We tried a few palette combinations but eventually settled with an aqua/teal blue that was then incorporated into the logo design which can be seen on Sarah’s social media profile pictures, printed posters and even some bespoke clothing.