Lace Cottage Ethical Beauty

Michelle had been trading under her own name for years but wanted to make a conscious decision to move all her work in a more ethical direction. At the core of this would be a branding exercise, centred around a new name and logo that made her ethical intentions clear for all to see.

My son, Harvey has taken a keen interest in the graphic design side of the business and I gave him the opportunity to get involved with this one. The logo is all Harvey’s work from the original concept, through to the font and the palette used. We tried a few palettes but eventually settled with an olive green that I then took into the website design.

Michelle loved the logo and has had it put on her aprons and has used the logo and palette on her social media channels.

Final logo palette options

Final Logo : Palette Options : Harvey Maxwell

Early design options

LCEB : Design Options : Harvey Maxwell

HTML/CSS/PHP Web Design, Adobe Illustrator and Photoshop


Graphic Design
Website Design & Build


Website and Email Hosting

For the website I went with the Avada theme and chose to use the single page approach. Almost all of Michelle’s clients would be visiting the website using a mobile device, so the design and layout was created with this in mind.

The website has a great palette, a beautiful font and a simple layout – but it’s success is largely down to the photography. A friend of the client happens to be a world class photographer and she visited the salon to take some photos for the website. Though the main single page is simple and offers clients an online, up to date menu of available treatments – you can also click through to more in depth information regarding treatments and products.

Bonita Norris : Profile Picture for Testimonial

“Absolutely blown away with how awesome our website is. Thanks Max for going above and beyond!”


Let’s Work Together


Whether you need a new website building from scratch or you want your current website assessed, with a view to upgrading it or moving it – drop me an email and I’ll do what I can to help. Also, If you are a photographer, illustrator or marketeer who is interested in forming partnerships, then please see my portfolio and get in touch for a chat.