The Ash Stud

Situated in Devon, on the edge of Dartmoor, the Ash stud was established in 2010 to breed outstanding sport horses capable of competing at the highest level. I visited the stud and met with the owner, Jana Khayat. I had been recommended to Jana by a former client, the incredibly talented Equine Photographer Fiona Crawford.

I soon discovered that good websites for horse studs are even rarer than studs based in the UK – so I was excited about building the best website in the market, particularly as i had a steady flow of top notch imagery from Fiona to play with! Jana wanted the site to be simple and clean, with a clear reference to each horse’s bloodline. It was this bloodline that became the kernel of my logo design and the palette for the entire web build. I chose a bold, clean font and added a simple graphic to show off the bloodline, mindful that it could be used as an icon on social media etc without losing it’s identity.

The Ash Stud logo - Designed by Featherkite

HTML/CSS/PHP Web Design, Adobe Illustrator and Photoshop


Graphic Design
Website Design & Build


Website and Email Hosting

“We have a small stud in North Devon breeding very good quality Show jumpers with world class bloodlines. I was looking for a web designer who would understand what we are trying to achieve and who could produce a beautiful website quite unlike others in the industry . I don’t think Max knew a great deal about horses before he started on this project but he grasped the brief immediately and has designed a site which has generated an enormous amount of positive feedback. He was a joy to work with and though we only met face to face once, he was always at the end of the phone line and without any problems or misunderstandings has produced something quite special for us. Max continues to manage the site for us updating it approximately every 3 months. Thank you Max!”

Jana Khayat

*Sadly, Jana has now changed her business model and the website was no longer needed.

Small gold coloured Featherkite logo against a transparent background

“Max grasped the brief immediately and has designed a site which has generated an enormous amount of positive feedback for us.”


“I am really pleased I found Max and will continue to use and recommend him to others”


Let’s Work Together


Whether you need a new website building from scratch or you want your current website assessed, with a view to upgrading it or moving it – drop me an email and I’ll do what I can to help. Also, If you are a photographer, illustrator or marketeer who is interested in forming partnerships, then please see my portfolio and get in touch for a chat.