No-nonsense SEO
A PRAGMATIC, 3 STEP APPROACH TO DIGITAL GROWTH
Most Digital Marketing agencies try to make search engine optimization, or SEO sound mystical and mind-blowingly clever so that they can charge you a sky high fee to take care of it for you. At Featherkite, we don’t do “magic.” We do data and we do engineering. Everything is logical, data driven and transparent. A common sense approach to SEO.
If you have a sales and marketing strategy for your business, then you already have the foundation for your digital online strategy. Our job is to provide the technical infrastructure and the data to make that strategy visible to the world, using a ‘ground up’ approach.
The Foundation: Speed, Security, and Structure
Before we talk about keywords, we have to talk about your “shop front.” Google’s goal is to provide its users with a great experience. If your website is slow, insecure, or broken, Google will not recommend it.
- Professional Hosting: We host our sites in an optimized environment to ensure 99.9% uptime and lightning-fast page load speeds.
- Engineering-First Build: A site that is built cleanly allows Google’s “crawlers” to read your content without getting lost in messy code.
- The Reward: When Google sees a fast, secure (SSL-protected), and well-structured site, it “rewards” you with higher trust. Trust is the primary currency of search rankings.
PHASE 1
Discovery
We don’t guess what your customers are searching for; we look at the data. We begin by installing Google Site Kit and Google Search Console on your website. We then step back for 28 days to collect a baseline of cold, hard facts.
What we measure (and what it actually means)
- Impressions: How many people saw a link to your site in a Google search? (This is your Visibility).
- Clicks: How many people actually clicked that link? (This is your Traffic).
- CTR (Click-Through Rate): The percentage of people who saw you and chose to click. If this is low, your “headline” isn’t working.
- Average Position: Where you rank on the page. (Position 1–10 is Page One; Position 11+ is the “hidden” internet).
The Reports You’ll Receive
- Search Console Report: Focuses on Discovery. How did they find you? What words did they type into the box?
- Analytics Report: Focuses on Behaviour. Once they arrived, what did they do? Which pages did they spend time on?
PHASE 2
Consultation
You know your business better than any algorithm. In our consultation phase, we combine your business intuition with our data.
The Competition
While we can’t see a competitor’s private sales data, we can see exactly which terms they are ranking for and where their traffic is coming from. We identify the “gaps”—the areas where they are weak and you are strong.
The Page 2 to Page 1 Jump
This is the most critical part of our strategy. There is a famous joke in our industry: “The best place to hide a dead body is on Page 2 of Google search results.” Statistically, 90% of users never click past the first page. If we find you are ranking at Position 12, you are invisible. By tweaking your site and adding high-quality (and focussed) content, we could aim to push you to Position 8. That small jump can result in a 400% increase in traffic.
PHASE 3
Growth
SEO is not a “one-and-done” project. It is a continuous cycle of reporting, interpreting, and updating.
Monthly Updates & Content:
We provide regular reporting that shows you exactly what’s happening. We then help you create well-worded, expert content that answer the questions your customers are actually asking.
Going Further: Authority and Reach
For clients who want to move faster, we offer access to our network of specialist partners:
- Professional Authorship: We partner with industry-specific writers who can author high-level articles.
- Backlinking: We help get your site mentioned and linked to by other high-traffic, reputable websites. This tells Google that your site is an “authority” in its field.
- PPC & Ad Campaigns (Paid Traffic): If you need leads today, we partner with experts who manage Pay-Per-Click campaigns. While SEO is the “long game” (building an asset), PPC is the “short game” (buying traffic). We ensure the two work together so you aren’t wasting money on ads for a site that isn’t ready to convert them.
A common sense approach to SEO
Max and Guy, discussing the madness of SEO BS
The Featherkite SEO Roadmap
Featherkite Client, checking out their Search Console Report
Featherkite SEO
TRANSAPRENT • DATA DRIVEN • HONEST
If you are ready to see what the data says about your business, contact Featherkite to start your 28 Day Discovery Phase. Fill out the form below or drop us a line and let’s work together.
Let’s Work Together
TELL ME MORE ABOUT YOUR PROJECT
Whether you need a new website building from scratch or you want your current website assessed, with a view to upgrading it or moving it – drop me an email and I’ll do what I can to help. Also, If you are a photographer, illustrator or marketeer who is interested in forming partnerships, then please see my portfolio and get in touch for a chat.
