Catherine Spencer has been running her agency for speakers and mentors since 2014, and when she offered me the chance to tweak her branding and build a new website – I grabbed it with both hands!
I’ve always been a fan of Spence and the Agency and was never shy about offering ‘help’ if she needed it. I was given complete free rein on layout and design and thankfully, we were both happy with the first draft. My Graphics magician Anthony then gave the logo the tiniest of tweaks, but his introduction of coral pink into the palette transformed the entire website.
As usual we started with a WordPress build and Spence’s only real direction was that she liked the side bar navigation that I’d shown in a couple of examples. I initially took the palette of oranges from the existing website, but was never completely happy with it. There was a lot of content to add with 20 speakers, their bios and their profile pictures … so I kicked off with that.
Anthony Costa, my graphics guy – had been busy at the start of the project on something else and so he came in as I was finishing off the content. I had already used the existing branding and palette but explained to him that 1) I needed a re-draw of the logo so we had it in vector format and 2) If he tweaked the palette, it wouldn’t be the end of the world…
It’s hard to believe that all he did was switch out one of the colours for the coral pink, as it transformed the look and feel of the palette. I loved it. So did Spence.