Quite often, small business owners discover that their clients are not getting the emails that they send and often this can mean that they are not getting invoices – which is never a good situation to be in.
SPAM is a massive problem and if your website is hosted on a shared server, then there is almost nothing you can do once you’re blacklisted – other than wait … and hope. But what do you tell your clients?
I moved my business to a dedicated server with UK Fast several years ago and have never looked back. Big hosting companies can sell hosting cheap by allowing lots of websites to share a single server and a single IP address. But it only takes one bad apple to get that IP address blocked and you all suffer. You have no idea who you are sharing your Server and IP address with or what kind of business they are operating.
My dedicated server has an IP address that only my business and my clients use. That means, my clients use the same space to host their website and email, as I do – so it makes sense that I keep that space as safe and secure as possible. I manage all the Domain Registration, Name Servers and DNS Settings for my clients’ businesses and I ensure that they all enjoy the same security that I use to protect my own business.
There are settings that I put into DNS for each client that effectively tells ‘the internet’ that their email is coming from a legitimate source and ensures that my server is the only server allowed to send email in their name – as this is another way that your email can become blacklisted, by others using your address to send spam from another server.